media relations & PR Archives • Expertise Finder https://expertisefinder.com/category/media-relations-public-relations/ Search Engine to Find Experts from Universities Thu, 24 Aug 2023 20:24:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.5 https://expertisefinder.com/wp-content/uploads/2022/09/cropped-logo-img-full-32x32.png media relations & PR Archives • Expertise Finder https://expertisefinder.com/category/media-relations-public-relations/ 32 32 List of University Faculty Experts Directories in Canada https://expertisefinder.com/list-university-faculty-experts-directories-canada/ Fri, 04 Jun 2021 19:00:00 +0000 http://blog.expertisefinder.com/?p=1016 Only 39% of Canadian universities have a faculty experts directory. Finding them is hard so we created a list.

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]]> Top 7 Features Journalists Want in An Experts Directory https://expertisefinder.com/top-7-features-journalists-want-experts-directory/ Fri, 11 Aug 2017 17:13:43 +0000 http://54.173.13.59/?p=619 As we build and run Expertise Finder we constantly talk to journalists. Plus being a former TV producer, they are comfortable giving me the straight goods. Here is the heart of what we have learned the media wants in an Experts Directory: 1. Speed 2. Cell Number 3. Expert Contact Info 4. Contact for Media […]

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]]> Why Women Do Fewer Media Interviews: 4 Takeaways From My Life As A Journalist https://expertisefinder.com/women-fewer-media-interviews-women-fewer-media-interviews-4-takeaways-life-journalist/ Thu, 22 Jun 2017 08:00:54 +0000 http://54.173.13.59/?p=625 Women are 52% of the population and 30% of guest on national talk shows in Canada.* As a TV producer I found it hard to secure female guests after finding one that you think is the right person. Here are some insights why this is the case: 1. Child Care Women carry more responsibility for […]

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]]> HARO Alternatives & How Journalists Really Work https://expertisefinder.com/haro-alternatives-how-journalists-really-work/ Fri, 04 Nov 2016 13:21:55 +0000 http://blog.expertisefinder.com/?p=1970 Journalists don’t use Help A Report Out much. Sorry to be the bearer of bad news to marketing and public relations people struggling with media outreach. I was a journalist looking for experts on a daily basis. There is no magic bullets to capture media attention. HARO has utility but it’s not in proportion to […]

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]]> List of Faculty Experts Directories in New York State https://expertisefinder.com/list-faculty-experts-directories-new-york-state/ Tue, 23 Aug 2016 14:42:09 +0000 http://blog.expertisefinder.com/?p=1189 18%, that's now many universities and four year colleges in New York State have a faculty experts directory. Here is a complete list of the ones that exist.

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]]> Why this Canadian journalist prefers an American for interviews https://expertisefinder.com/why-this-canadian-journalist-prefers-an-american-for-interviews/ Fri, 06 Nov 2015 11:45:19 +0000 http://54.173.13.59/?p=630 Here is why this Canadian journalist prefers an American.

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]]> New Search Engine to Find Journalists to Pitch https://expertisefinder.com/new-search-engine-to-find-journalists-to-pitch/ Tue, 14 Jul 2015 14:17:41 +0000 http://blog.expertisefinder.com/?p=1472 “Hey Press is a search engine for people instead of webpages”, is how hey.press co-founder Ed Moyse explained it via Skype. I’m impressed by this new service that allows you to find the name of journalists to pitch to in seconds. Just type in the search bar. It works at the speed and ease of Google, […]

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]]> Web Brand Building Through Your Experts https://expertisefinder.com/web-brand-building-though-experts/ Wed, 10 Jun 2015 17:17:26 +0000 http://blog.expertisefinder.com/?p=800 Before you can reap the web brand building benefits of appearing on TV and presenting at conferences, your experts first need to be found. Google is used when journalists and conference organizations search for experts, if not right away then at some point. While this post focuses on university and college faculty, the same principles […]

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]]> New Study: Lack of Education Experts in Media https://expertisefinder.com/new-study-lack-of-education-experts-in-media/ Wed, 04 Mar 2015 07:27:14 +0000 http://blog.expertisefinder.com/?p=949 Media Matters reports on a new study that finds "education experts" cited in print and online news stories often have little expertise in education policy.

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